Autumn of my heart as the pioneer of korean wave in indonesia
Keywords:
Korean Wave, Korean Drama, Autumn in My Heart, Indonesian television, Popularity AnalysisAbstract
This Article explored the popularity of Autumn of My Heart as the pioneer of Korean Drama in Indonesia. Before Korean Drama became popular in Indonesian television, other East Asian Drama had gained popularity first. The first Korean drama to appear on Indonesian screens was Autumn in My Heart or better known as Endless Love. Autumn in My Heart is the first instalment of Endless Love Tetralogy which gained popularity in all over Asia. In South Korea, this series received a very positive response from critics and drama lovers, even this series is said to be a pioneer of melodrama stories there. This article found that the popularity of Autumn in My Heart was because this miniseries used the Radway function formula which is reversed between the ninth and eighth functions so that it gave the impression that women are the ones who control men in matters of love. This clearly provided an escape to the desires of Indonesian female viewers who are still haunted by patriarchal culture.
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