Exploring the linguistic landscape
The role of local culture in the naming of hotels and restaurants at sorake beach and lagundri beach, south nias, indonesia
Keywords:
Toponymy;, Semantic triangle;, Local culture;, Hotel name;, Restaurant name;Abstract
This study aims to explore local culture in naming hotels and restaurants in Sorake Beach and Lagundri Beach, South Nias. The beach is famous for having unique characteristics of right-hand waves and heights. one of the best waves in the world for surfing . Data collection involved capturing hotel and restaurant signs using a mobile phone camera. The study focused on examining vocabulary and phrases displayed on the nameplates of business objects such as hotels and restaurants, especially those using the Nias language. This study examines the role of local culture in naming business objects through a linguistic landscape perspective. In this study, toponymy is not only viewed as a geographical marker, but also as a communication medium that reflects the dynamics of language, local culture, and global influences. The analysis was conducted using a semantic triangle approach that includes the relationship between symbols, meanings or concepts, and referents. Name places reflect cultural and social identity. Place names are an important part of local identity and often reflect the history, culture and character of the people who created or use the name.
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