Geosemiotic linguistic landscape of english representation
Evidence from batu bolong beach, bali, indonesia
Keywords:
Geosemiotics, Linguistic Landscape, English Representation, Warning Sign, Prohibition SignAbstract
This study aims to explore the English use of outdoor signage at Batu Bolong Beach, Bali, a popular location in Canggu known for its unique black sand, surfable waters, and stunning sunsets. Data collection involved capturing outdoor signs using a mobile phone camera. The study focused on analyzing the vocabulary, phrases, or statements displayed on public signs, particularly those conveying prohibitions and warnings. The research findings reveal that at Batu Bolong Beach, English is used in a variety of ways, including English-only signage, bilingual English-Indonesian displays, and examples of code-mixing as well as the placement of signs also functioning in the context of social interaction and effective communication design.This study incorporates Indexicality, Dialogicality, and Selection as analytical frameworks.
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