Gender equality in mapalus work culture as a management model for women empowerment

Abstract

This research is to analyze 1) How is gender equality in mapalus culture; 2) How does the reciprocal receipt system that applies in Mapalus relate to gender equality for women and men? 3) What is the value of sitou tumou tu mou tou related to gender equality. The research was conducted in Tombatu sub-district, Southeast Minahasa Regency which is strong in the Mapaulus tradition. Several villages were used as research samples, such as Tombatu 1, Tombatu II and Betelen. The method used is qualitative, which focuses on observation, interviews, key informants, and analysis of the results of observations and interviews.The results of the research show that there are four indicators of gender equality for women, namely the principle that humans must enliven each other. With this perspective, Mapalus focuses on humans who must be empowered, whether women or men. emphasizing gender equality  Next, Mapalus provides space and access for women to empower themselves individually and play a maximum role in domestic and public functions with. Reciprocal system Moreover, in Mapalus, a communal organizational culture is built with the principle of helping standards, women helping men and vice versa so that subordination and patriarchy are not known. In the era of modernization and technological progress, the meaning of Tou in gender equality in Mapalus as local wisdom continues to be maintained and implemented as a tradition and is obeyed and respected.