Financial literacy, financial technology, mental accounting on the financial behavior of jakarta's millennial generation
Keywords:
financial literacy, financial technology, mental accounting, financial behaviorAbstract
This research aims to analyze the effect of financial literacy, financial technology, and mental accounting on the financial behavior of millennials in Jakarta. The sample collected for this study was 504, and this research was a quantitative method over analysis using the Structural Equation Model (SEM). Data collection was obtained by distributing questionnaires through social media, after that processed using the Smart PLS 3. The findings of this study show that financial literacy, financial technology, and mental accounting effect financial behavior. The results also show that mental accounting can mediate the influence of financial literacy and financial technology on financial behavior. The findings indicate that financial literacy improves individual knowledge, financial technology provides services for transactions, and mental accounting aids in allocation and control to improve financial behavior and achieve financial goals.
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