The effect of perceived usefulness and perceived ease of use on continuance intention with mediation of perceived value and customer satisfaction
Study on netflix application users
Keywords:
NPL, Macroeconomic , Bank specific, Bank size, ModerationAbstract
This research focuses on the role of brands in increasing repurchase intention through good relationships and trust formed with consumers. This study aimed to examine and analyze the effect of Perceived Usefulness, Perceived Ease of Use on Continuance Intention on the Netflix application through the mediation of Perceived Value and Customer Satisfaction. The population used in this study are consumers who have subscribed to the Netflix application and are aged less than 20 to 50 years and over. The sampling technique in this study was random sampling. The sample used in this study was 200 respondents. The analytical method used in this study is Partial Least Square (PLS) using the Smart Modeling Partial Least Squares application. The results showed that the two independent variables, Perceived Usefulness, Perceived Ease of Use, and the mediating variables, Perceived Value and Customer Satisfaction, significantly affected the repurchase intentions of Netflix application subscribers. The two independent variables, Perceived Usefulness and Perceived Ease of Use, significantly affect Continuance Intention. Perceived Value and Customer Satisfaction can provide a Partial Mediation role (partially mediate) on the relationship between Perceived Usefulness and Perceived Ease of Use towards the Continuance Intention of Netflix application customers.
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