Pragmatic and metaphoric aspects of audio visual ads
Keywords:
Pragmatics, Metaphor, Audio Visual, Advertising, LinguisticsAbstract
This research article discusses and analyzes the pragmatic and metaphoric aspects of audio-visual advertisements, in this case pragmatic analysis dissects the metaphors contained in audio-visual advertisements. Advertising is a media promotion of a product or service. Advertising as a form of product or service information from producers to consumers and delivery of messages from sponsors through a medium. As a form of communication, advertising contains messages that can be conveyed through language (words) and images. Messages can be conveyed in various ways, including the use of pragmatic aspects and metaphors in advertisements, especially audio-visual advertisements. Advertising is an advanced communication process that brings audiences to the most important information they really need to know. The method used in this study uses a qualitative approach with a descriptive-analytic method. The effectiveness of advertising depends on the structure and content of the message, hence the importance of pragmatic and metaphorical aspects in audio-visual advertising, in this case pragmatic analysis dissects the metaphors contained in audio-visual advertising.
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