Post covid-19 policy strategy of tourism village as an effort of resilience and sustainability of the village
A case study in penglipuran tourism village, bali
Keywords:
Penglipuran Village, Strategic Policy, SWOT Analysis, Covid-19, TourismAbstract
Penglipuran is one of the traditional villages in Bangli Regency which has a variety of uniqueness, such as strong and persistent traditional Balinese cultural traditions. Unfortunately, during the Covid-19 pandemic, tourism become one of the most negatively affected sectors, as a result, tourist visit to traditional villages in Bali, especially Penglipuran Village, have decreased drastically. Related to the phenomenon, this research was conducted to formulate effective policy strategy after the pandemic. This research employs qualitative research method where the data was taken from in depth interview and participated observation. There are 10% of the community, decision makers were taken as the primary source of data. The data then analyzed through a qualitative descriptive method with a SWOT analysis tool. The results shows that four alternatives were obtained from SO, WO, ST, and WT which could be a priority for alternative tourism village strategies in reviving Penglipuran Village after the Covid-19 pandemic. Those alternatives than produce prominent policy strategic such as potential empowerment on branding and promotion, management policy on conservation, and particular policy on village management.
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