Violation of cooperation principles in balinese language by influencers on social media instagram
Keywords:
Maxim, Violation, Balinese, Influencer, InstagramAbstract
Instagram is a popular social networking platform for individuals of all ages. Instagram has recently been used as a place to do business online. This phenomenon rises to Instagram Celebrities or Celebrities to market goods or services on Instagram. Celebrities who are influencers with many followers usually have high creativity in creating content. One of the famous Balinese influencers or for their creativity is Puja Astawa, the owner of the @haipuja account. This research focuses on the use of language in uploading video content on the @haipuja account. The use of language can be studied from the politeness of the language brought by the influencers. The purpose of this research is to describe how celebrities on Instagram violate maxim cooperation in Balinese. The results obtained are, from videos uploaded, three all types of maxim violations were found, namely the violation of the manners maxims, the violation of the maxim of relations, violation of the quantity maxims, and the maxims of quality. The method used in this research is a qualitative method.
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