Company performance optimization strategy and competitive advantage on remanufacturing products through quality, innovation, and supply chain management
Keywords:
Company Performance, Competitive Advantage, Remanufacturing Products, QualityAbstract
The results show that product quality has a positive and significant effect on company performance on Reman products; product innovation does not affect company performance because companies do not make too many innovation efforts to improve performance. Supply chain management practices positively affect company performance for Reman products. Supply chain responsiveness does not have a positive and significant effect on company performance, Supply chain strategy does not have a significant positive impact on competitive advantage, Competitive advantage has a significant positive effect on company performance. Product innovation does not affect the company's performance because the company does not make too many innovation efforts to improve performance. Supply chain management practices positively affect the company performance of Reman's products. Supply chain responsiveness does not have a positive and significant impact on company performance, and Supply chain strategy does not have a significant positive effect on competitive advantage; competitive advantage has a significant positive effect on company performance. Supply chain responsiveness does not have a positive and significant effect on company performance, and Supply chain strategy does not have a significant positive effect on competitive advantage; competitive advantage has a significant positive effect on company performance.
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