The effect of strategic flexibility on survivability with innovation as mediator in cooperatives
Keywords:
Strategic Flexibility, Innovation, Survivability, Cooperatives, Uncertainty EnvironmentAbstract
This study focuses on the ability of cooperatives, especially savings and loan cooperatives in Malang city, Indonesia; to always maintain their economic activities in the midst of environmental uncertainty, especially in pandemic conditions. With the declining economic capacity of the cooperative members, resulting in a decrease in the active role of members towards cooperatives, which results in the demand for cooperatives to have optimal survival capabilities (survivability). This study aims to determine the effect of strategic flexibility on the cooperative's survivability either directly or indirectly through the role innovation as a mediator. In this study, the sample used was 82 savings and loan cooperatives in Malang city, with a non-probability purposive sampling method, specifically the judgment sampling type; that is, with the fulfillment of certain criteria. Data were collected and measured using 5 Likert Scales and then analyzed using descriptive analysis methods and Partial Least Square (PLS). The results showed that strategic flexibility had a significant effect on innovation and survivability, and the mediation test proved that innovation partially mediate the effect of strategic flexibility on cooperative survivability.
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