Marketing strategy for sales herbal products in global market
Keywords:
Marketing Strategy, Herbal Products, Global MarketAbstract
This study examines the marketing strategies used in selling herbal products in the global market. This research uses descriptive research, namely research based on literature review which is described through descriptions using library sources such as books, journals, and laws and regulations related to the research topic. In this study, it is explained that the increasing need for herbal products in the community is an opportunity for business actors or companies to develop and expand their market segments to the global market. However, in the current era of the Covid-19 pandemic, which has a major impact on the world economy, not only Indonesia, business actors need to work harder in developing their businesses. One effort that can be done is through a marketing strategy for selling herbal products so that they can still be accepted in the midst of difficult conditions like today. This sales marketing strategy can only be done if the company conducts research so that the company can predict and read the potential that will develop in the future.
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