The impact of promotional costs on the sales unit of honda beat motorcycles
Case in kupang- indonesia
Keywords:
Promotion cost, Sales unit, Industry, IndonesiaAbstract
This research is entitled The Impact of Promotional Costs on Sales Units of Honda Beat Motorcycles. It was conducted at Kupang- Indonesia, especially in PT. MPM Motor Kupang Branch. The problem in this research is whether there is a positive and significant effect of promotion costs on the sales volume of Honda Beat motorcycles at PT. MPM Motor Kupang, or not. In this study, the authors applied data collection methods sourced from primary and secondary data as well as interview and questionnaire data collection techniques, then the data analysis technique used is simple linear regression. The results of the analysis show Y = 821.99 + 0.822x. From the results of the calculation of the determinant coefficient R2 = 0.732 = 0.5329 or 53.29% sales volume (Y) is determined by the cost of promotion (X). Thus, there is a positive but not significant effect between promotion costs and sales volume.
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