The Impact of Stress During the Covid 19 Pandemic on Online Buying Behavior
A Meta-Analysis Study
Keywords:
Stress Impact, Online Buying Behavior, Meta-analysis, Covid 19 PandemicAbstract
The purpose of this review is to observe the social impact that is happening worldwide, namely the effect of the spread of the corona virus/covid 19. In the era of the covid 19 pandemic, most people experience an extraordinary fear of the threat of the virus. Fear of uncertainty creates stress. The method in this study uses a meta-analysis or literature study during the COVID-19 pandemic in the world. The results of the study found that stress is a motivating factor for individuals to make online purchases during the pandemic. Excessive worry increases the quantity of purchases, but not the frequency. Increased purchases of health products can reduce stress, while purchasing care products can distract from the pandemic. The increase in purchases is the contribution of consumers from segments who have a fear of COVID-19 and are influenced by other people's buying styles. The implication of this study can be a reference for business people that certain products such as food and health have experienced a significant increase online during the pandemic, therefore they must be able to maintain quality and delivery accuracy, and offer products at affordable prices. As for academics, this study can be used as a reference for developing models/constructs of research on consumer behavior triggered by stress.
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