Public Image in the Management of Education Institutions

Authors

  • Esy Maestro Universitas Negeri Padang, Padang, Indonesia
  • Rusdinal Universitas Negeri Padang, Padang, Indonesia
  • Muhammad Ilham UIN Imam Bonjol, Padang, Indonesia
  • Nurhizrah Gistituati Universitas Negeri Padang, Padang, Indonesia
  • Windry Novelia Jufri Universitas Negeri Padang, Padang, Indonesia

Keywords:

Early Childhood Education, Public opinion, Management, Image

Abstract

Conceptually, imaging is a deep impression of a process captured and felt by the five human senses. An institution that is imaged as an educational institution, which has the good image quality and is functional, has implications for its existence. An image that is well-managed and functional can increase the quality and view of the public after it has fallen out of favour due to internal and external factors. The current study was conducted at an early childhood education institution (PAUD) Citra Al Madina. It is an educational institution that is less attractive due to external factors. Public imaging carried out by this institution through various imaging media has proven to be functional to raise the prestige of the educational institution. Public imaging derived from the values that serve as guidelines and benchmarks is then carried out in the form of intensive and consistent publications, which can reshape public opinion about the existence of a quality institution.

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Published

23.06.2021

How to Cite

Maestro, E., Rusdinal, Ilham, M., Gistituati, N., & Jufri, W. N. (2021). Public Image in the Management of Education Institutions. The International Journal of Social Sciences World (TIJOSSW), 3(1), 200–209. Retrieved from https://www.growingscholar.org/journal/index.php/TIJOSSW/article/view/112