Astry Novitasari and Erric Wijaya (2026) “The influence of brand awareness, brand association, perceived quality, brand loyalty and price on generation z purchase decisions on e-commerce platforms in the greater jakarta area”, The International Journal of Social Sciences World (TIJOSSW), 8(1), pp. 30–44. Available at: https://www.growingscholar.org/journal/index.php/TIJOSSW/article/view/576 (Accessed: 3 November 2026).