ASTRY NOVITASARI; ERRIC WIJAYA. The influence of brand awareness, brand association, perceived quality, brand loyalty and price on generation z purchase decisions on e-commerce platforms in the greater jakarta area. The International Journal of Social Sciences World (TIJOSSW), [S. l.], v. 8, n. 1, p. 30–44, 2026. Disponível em: https://www.growingscholar.org/journal/index.php/TIJOSSW/article/view/576. Acesso em: 3 nov. 2026.